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TEXAS TRUCK RODEO



Every fall, TAWA automotive journalists and manufacturer representatives from across the country gather for a two-day evaluation of the industry’s top trucks and sport utility vehicles.

The 2026 Texas Truck Rodeo begins with dinner in Denton, Texas, where we’ll recognize the winners from this spring’s Auto Roundup. It’s also a great chance to reconnect with friends and network with other professionals. The next day will be packed with both off-road and on-road driving at the Eagles Canyon Raceway in Decatur, Texas.

Eagles Canyon Raceway offers a great setting for filming on its newly expanded off-road courses, and we’re expecting the biggest selection of trucks and SUVs we’ve seen in years.

We’ll also take this opportunity to vote for the prestigious Truck of Texas and SUV of Texas awards. Manufacturers value these honors from the Texas Truck Rodeo and often highlight them in press releases, promotional materials, and campaigns worldwide.


SPONSORSHIP OPPORTUNITIES


THANKS TO OUR SPONSORS & PARTNERS! 


Dinner Partner

Coming Soon!

Lunch Partner

Off-road Partner

Snack Partner


Contributing Sponsors


2026 TAWA TEXAS TRUCK RODEO

September 24 - 25, 2026 - Decatur, Texas at Eagles Canyon      Raceway 

     

Manufacturers, you can register yourself and team through the links above as well. There is a ticket type for OEM partners under the 2026 Texas Truck Rodeo Registration

eVENT SCHEDULE

Time for the Texas Auto Writers Texas Truck Rodeo


*TENTATIVE SCHEDULE, Subject to change*

TAWA is pleased to host our members at the 2026 Texas Truck Rodeo at Eagles Canyon Raceway! We are excited to see you again, and we know the content generation potential and photo opportunities will be spectacular.  

Schedule: 

THURSDAY, SEPTEMBER 24


The State Fair of Texas
Fair Park, Dallas

  • 9 AM Press Conferences Begin


Welcome Dinner
Location to be determined

  • 5 PM: Cocktail Hour
  • 6 PM: Dinner & Auto Roundup Award Presentation

FRIDAY, SEPTEMBER 25

Annual Texas Truck Rodeo
Eagles Canyon Raceway, Decatur

  • 7 AM: Breakfast & Mandatory Drivers Meeting
  • 8 AM: Morning drive session with Off-road Course provided by Jeep
  • Noon: Lunch, provided by Toyota, no driving
  • 1 PM: Afternoon drive session
  • 5 PM: Driving ends

    Event summary: 

    On Friday, we will drive the three (3) off-road courses at ECR, giving us a chance to compare some of the finest trucks and SUVs on the market back-to-back. Some OEM reps will be on hand to answer questions along the way, adding even more value for attending journalists. OEMs who cannot attend the Rodeo in person may offer virtual walkarounds or more information online. 

    TAWA will provide vehicle details to help journalists complete their ballots, which is a key part of the event. Not only can we help determine the new Truck and SUV of Texas, but we can also provide candid feedback to the OEMs. All ballots will be due the first Friday after the event.  

    We encourage social media coverage during the event! Please tag your brands and use #TXAutoWriters and #TXTruckRodeo26 on all posts in order for TAWA to easily track our results. 



    OVERVIEW

    ThURSDAY

    • Registration
    • Content Creation
    • The Great Texas Kickoff Dinner

    FrIDAY

    • Breakfast and lunch, provided
    • Driver's Meeting
    • Driving 
    • Lunch
    • Driving

    EVENT LOCATIONS

    Hotel

    All registrants are empowered to make and manage their own hotel room reservations. 
    Please make a reservation as soon as possible.

    OFFICIAL HOST HOTEL

    Embassy Suites by Hilton Denton Convention Center
    3100 Town Center Trail
    Denton, TX 76201

    27 miles from Eagles Canyon Raceway
    44 miles from The State Fair of Texas

    $167/night, TAWA Rate

    Rate good through 9/10/2026 booking.


    CONTACTS


    PRESIDENT

    EVENTS

    Past President

    Benefit of Sponsorship With  the Texas Auto Writers Association

    Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.

    TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor

    To learn more and explore the possibilities of partnering with the Texas Auto Writers, visit our SPONSORSHIP PAGE or please go here and someone will follow up with you.

    Thank You,

    Texas Auto Writers Board Members


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