TEXAS TRUCK RODEO
Images From Previous TAWA Truck Rodeos
Each fall, dozens of TAWA automotive journalists and manufacturer representatives from throughout the nation meet for a two-day evaluation of the industry’s best trucks and Sport Utility Vehicles. (SUV)
The 2021 Texas Truck Rodeo will be held at the unique Star Hill Ranch, an event facility and movie set that has been host to the Texas Auto Writer Drive events and dinners in the past. The extended property provides some unique photo and video opportunities again for this year's event.
In previous years, the results from the Texas Truck Rodeo are widely covered in national publications such as Motor Trend, Yahoo News, Consumer Reports, and USA Today.
Manufacturers covet the prestigious awards they earn at the Texas Truck Rodeo and often mention the honors in their press releases, promotional materials and campaigns across the globe.
To learn more about all the winners at the 2020 Texas Auto Writers Truck Rodeo click link to be transferred to the event winners page.
THANKS TO OUR PAST SPONSORS!
2021 TAWA TEXAS TRUCK RODEO
October 3, 4, 5 Star Hill Ranch, Austin, TX
Time for the Texas Auto Writers 2021 Texas Truck Rodeo
Members may arrive Sunday evening for the new Texas Tailgate Party, which will be hosted on Star Hill Ranch's "Main Street." Join us for food, conversation, and fun, with food and drinks served from the tailgates of participating vehicles.
Tentative Schedule: All times are listed in Central Time and all activities (including registration) at Star Hill Ranch
SUNDAY, October 3 (optional)
MONDAY, October 4
MONDAY, October 4
TUESDAY, October 5
Each morning, we will provide a grab-and-go breakfast and a quick start to the day. We will be driving on the property and surrounding roads as we have a chance to compare some of the finest trucks and SUVs on the market in a back-to-back manner. Some OEM reps will be on hand to answer questions along the way, providing even more value to our journalist members attending. For OEMs who cannot be at the Rodeo in person, they may offer virtual walkarounds or more information online.
TAWA will offer booklets to help journalists complete their ballots, which is a very important part of the event. Not only do we have the chance to determine the new Truck of Texas, but it is a chance to provide candid feedback to the OEMs. All ballots will be due Friday, October 8 after completion of the 2021 Texas Truck Rodeo.
Driving on Monday will break at noon for 30 minutes, when there will be a boxed lunch to allow members more flexible time to spend developing content. After lunch, there will be vehicles available for additional content development until 5 p.m.
We encourage social media coverage during the event! Please use #TxAutoWriters on all posts in order for TAWA to track our results.
Sunday, Oct. 3, 2021
Monday, Oct. 4, 2021
Tuesday, Oct. 5, 2021
All registrants are empowered to make and manage their own hotel room reservations. Please make a reservation at one of these hotels as soon as possible, as October is a busy season in Austin. These are all rack rates and subject to change.
1. Sonesta Hotel, rates start at $137 (3.3 miles from Star Hill Ranch)
2. Hampton Inn and Suites, rates start at $123 (4.8 miles from Star Hill Ranch)
3. Marriott Springhill Suites, rates start at $101 (4.2 miles from Star Hill Ranch)
Choose from one of three options on our list
Star Hill is a re-creation of a Texas Hill Country community typical of the early 1900s. Currently the ranch is home to 22 historic buildings originally constructed between 1850 and 1935 and includes several other primitive structures that have been relocated from around central Texas. Main Street is centered around the historic Pontotoc Chapel, which has been carefully restored to modern building codes.
Star Hill began as a childhood dream of Austin, Texas native and a fifth generation Texan Adam Woolley, and was inspired by visits to the early German immigrant settlement of Industry, Texas located near Brenham.
Benefit of Sponsorship With the Texas Auto Writers Association
Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.
TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor
Texas Auto Writers Board Members