TEXAS TRUCK RODEO
Each fall, more than 60 TAWA automotive journalists and 100-plus manufacturer representatives from throughout the nation meet for a two-day evaluation of the industry’s best trucks, SUVs and CUVs.
The 2019 Texas Truck Rodeo will be held at the unique Star Hill Ranch, a movie setting that has been host to the Texas Auto Writer dinners in the past. The extended property will provide some unique photo and video opportunities for the 2019 enent.
The results from the Texas Truck Rodeo are widely covered in national publications such as Motor Trend, Consumer Reports and USA Today.
Manufacturers covet the prestigious awards they earn at the Texas Truck Rodeo and often mention the honors in their press releases, promotional materials and campaigns across the globe.
2019 TAWA TEXAS TRUCK RODEO
Star Hill Ranch October 27-29, 2019
Hotel: Sonesta Bee Cave Austin
2019 Texas Truck Rodeo Attendee Registration
Not Currently Open. Please check back for details.
Time for the Texas Auto Writers 2019 Texas Truck Rodeo
Members arrive Sunday afternoon where they will find opportunities for learning sessions and enjoy the wonderful facilities of the Sonesta Hotel, our host hotel location.
Members will complete the event registration at the hotel and join fellow event attendees
During dinner, we will introduce our first time attendees so that everyone can be sure to say hello and we will get a run down of the vehicles that are on hand for the event.
Monday morning will find us at the Star Hill Ranch for breakfast and a quick start to the day. We will be driving on the Ranch property and surrounding roads as we have a chance to compare some of the finest trucks and SUVs on the market in a back-to-back manner. OEM reps will be on hand to answer questions along the way, providing even more value to our journalist members attending.
During the day, we will also have opportunities to work on the ballot which is a very important part of the event. Not only do we have the chance to determine the new Truck of Texas, but it is a chance to provide candid feedback to the OEMs.
After lunch at the Ranch, we finish the day preparing for the Monday Night dinner. More information will be coming regarding the shuttle schedule to a venue that we think will create a unique relaxing atmosphere where networking and fellowship can continue.
Tuesday finds us at the Ranch for breakfast as we kick-off a second day of driving which includes a grab and go lunch. There will be opportunities each morning for the 'Golden Hour', from 7-8am there will be photography and video opportunities at the Ranch prior to the mandatory driving meeting.
Driving on Tuesday will conclude at noon, when there will be a Grab N' Go lunch to allow members more flexible time to spend developing content. After lunch, there will be vehicles available for additional content development less driving until 2pm.
We encourage social media coverage during the event and will have hashtags available for use.
Sunday, Oct. 27, 2019
Monday, Oct. 28, 2019
Tuesday, Oct. 29, 2019
Ideally situated at the Hill Country Galleria west of Downtown Austin and just south of Lake Travis, the Sonesta Bee Cave Austin is just 20 minutes away from Austin-Bergstrom International Airport. The newest property of the Sonesta Collection with its contemporary chic, laid-back charm and tasteful design reflective of the natural beauty and textures of its Texas Hill Country surroundings.
After you register for our event, you will receive an e-mail with a link where you can reserve your own hotel room.
NOTE: Our room block at the Sonesta Hotel closes September 29, 2019 @ 5pmCT - hotel reservations after this time will be dependent on availability and current rate.
Star Hill is a re-creation of a Texas Hill Country community typical of the early 1900s. Currently the ranch is home to 22 historic buildings originally constructed between 1850 and 1935 and includes several other primitive structures that have been relocated from around central Texas. Main Street is centered around the historic Pontotoc Chapel, which has been carefully restored to modern building codes.
Star Hill began as a childhood dream of Austin, Texas native and a fifth generation Texan Adam Woolley, and was inspired by visits to the early German immigrant settlement of Industry, Texas located near Brenham.
Benefit of Sponsorship With the Texas Auto Writers Association
Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.
TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor
Texas Auto Writers Board Members