TEXAS TRUCK RODEO
Each fall, more than 60 TAWA automotive journalists and 100-plus manufacturer representatives from throughout the nation meet for a two-day evaluation of the industry’s best trucks, SUVs and CUVs.
The 2018 Texas Truck Rodeo returned to the spectacular Longhorn River Ranch, thirty-five miles west of Austin, near Dripping Springs, Texas. It ran from Sunday, October 14th through Tuesday the 16th.
The results from the Texas Truck Rodeo are widely covered in national publications such as Motor Trend, Consumer Reports and USA Today. The 2016 New Year's Eve edition of The New York Times featured the legendary competition internationally, and TAWA is actively engaged in the development of a television series surrounding the event.
Manufacturers covet the prestigious awards they earn at the Texas Truck Rodeo and often mention the honors in their press releases, promotional materials and campaigns across the globe.
2019 TAWA TEXAS TRUCK RODEO
Star Hill Ranch October 27-29, 2019
Hotel: Sonesta Bee Cave Austin
Not Currently Open. Please check back for details.
Recap from Texas Auto Writers 2018 Texas Truck Rodeo
Members arrive Sunday afternoon where they will find opportunities for learning sessions and enjoy the wonderful facilities of the Sonesta Hotel, our host hotel location.
Members will complete the event registration at the hotel and join fellow event attendees for fellowship, cocktails, while enjoying the "Western Flyers Band'.
During dinner, we will introduce our first time attendees so that everyone can be sure to say hello and we will get a run down of the vehicles that are on hand for the event.
Monday morning will find us at the Longhorn River Ranch outside of Dripping Springs for breakfast and a quick start to the day. We will be driving on the Ranch property and surrounding roads as we have a chance to compare some of the finest trucks and SUVs on the market in a back-to-back manner. OEM reps will be on hand to answer questions along the way, providing even more value to our journalist members attending.
During the day, we will also have opportunities to work on the ballot which is a very important part of the event. Not only do we have the chance to determine the new Truck of Texas, but it is a chance to provide candid feedback to the OEMs.
After lunch at the Ranch, we finish the day preparing for a new venue for the Monday Night dinner. More information will be coming regarding the shuttle schedule to a venue that we think will create a unique relaxing atmosphere where networking and fellowship can continue.
Tuesday finds us at the Ranch for breakfast as we kick-off a second day of driving which includes lunch before the afternoon session. Following the second day of driving, all attendees will attend the awards ceremony reception and dinner at sunset. Departures should be scheduled for Wednesday morning.
Following the success of last year, there will be NO EMBARGO for the awards presentation. We encourage social media coverage as the announcements are made. News outlets that want to report the results are invited to attend and report from the awards ceremony in real-time.
Sunday, Oct. 27, 2019
Monday, Oct. 28, 2019
Tuesday, Oct. 29, 2019
WEDNESDAY, Oct. 17, 2018
Ideally situated at the Hill Country Galleria west of Downtown Austin and just south of Lake Travis, the Sonesta Bee Cave Austin is just 20 minutes away from Austin-Bergstrom International Airport. The newest property of the Sonesta Collection with its contemporary chic, laid-back charm and tasteful design reflective of the natural beauty and textures of its Texas Hill Country surroundings.
After you register for our event, you will receive an e-mail with a link where you can reserve your own hotel room.
Star Hill is a re-creation of a Texas Hill Country community typical of the early 1900s. Currently the ranch is home to 22 historic buildings originally constructed between 1850 and 1935 and includes several other primitive structures that have been relocated from around central Texas. Main Street is centered around the historic Pontotoc Chapel, which has been carefully restored to modern building codes.
Star Hill began as a childhood dream of Austin, Texas native and a fifth generation Texan Adam Woolley, and was inspired by visits to the early German immigrant settlement of Industry, Texas located near Brenham.
Benefit of Sponsorship With the Texas Auto Writers Association
Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.
TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor
Texas Auto Writers Board Members