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Signature Event Sponsorship Opportunities

Founded in 1987, the Texas Auto Writers Association has grown to become one of the most recognized and reputable automotive press organizations in the industry. TAWA’s mission is to promote quality and accuracy in automotive journalism and to disseminate information about the automotive industry through news-related print, online and broadcast media.

As part of TAWA’s efforts to serve the members who cover the automotive industry, the association produces two popular driving events each year to allow media members to drive and evaluate vehicles entered by manufacturers. The Texas Auto Roundup is held in the spring and the Texas Truck Rodeo follows in the fall.  These two nationally-recognized events also allow auto industry executives and associated vendors to meet and interact with members of the automotive media in a relaxed, purposeful forum.


Each spring for over 15 years the active members of the Texas Auto Writers Association have met to do side by side comparisons of over 50 vehicles at places like Texas Motor Speedway in Ft Worth, Circuit of Americas in Austin or Eagles Canyon Raceway in Decatur to evaluate of some of the latest cars and vans on the market to determine the various category awards. The most notable would be the Car of Texas.


Each fall, more than 50 TAWA automotive journalists and 100-plus manufacturer representatives from throughout the nation meet for a two-day evaluation of the industry’s best trucks, SUVs and CUVs. Results from the Texas Truck Rodeo are widely covered in national publications such as Motor Trend, Consumer Reports and USA Today. Manufacturers covet the prestigious awards they earn at the Texas Truck Rodeo and often mention the honors in their promotional material.

Benefit of Sponsorship With  the Texas Auto Writers Association

Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.

TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor

To learn more and explore the possibilities of partnering with the Texas Auto Writers, please go here and someone will follow up with you.

Thank You,

Texas Auto Writers Board Members

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