TEXAS AUTO ROUNDUP
The Texas Auto Writers signature spring driving event, the Auto Roundup, took place last year on the public roads around Denton, Texas. The driving experience will include local routes, a rural and highway route, and also a closed-course driving experience.
This event is a great opportunity for both TAWA members and automakers. It provides members an opportunity to drive automakers’ latest vehicles that they may not otherwise get a chance to drive; and in return, the automakers will get journalists’ thoughts, impressions, and evaluations about their drives which journalists also share through social media posts or articles. Manufacturers compete for numerous class awards while vying for the coveted Car of Texas award that is voted on by the 50+ TAWA journalist members that participate in the Auto Roundup.
View the complete event schedule below.
Members will arrive and check in Sunday, April 14th at the Embassy Suites by Hilton in Denton, Texas, with a welcome reception and dinner to kick off the event. Monday night will also include the Harold Gunn Journalism Scholarship Auction to raise money for college students pursuing a career in journalism.
Past Tentative Timeline of Events
Benefit of Sponsorship With the Texas Auto Writers Association
Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.
TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor
Texas Auto Writers Board Members