TEXAS AUTO ROUNDUP
The Texas Auto Writers signature spring driving event, the Auto Roundup, is a great opportunity for both TAWA members and automakers. It provides members an opportunity to drive automakers’ latest vehicles that they may not otherwise get a chance to drive; and in return, the automakers will get journalists’ thoughts, impressions, and evaluations about their drives which journalists also share through social media posts or articles.
Manufacturers are evaluated thoroughly for coveted TAWA awards as voted on by the TAWA journalist members that participate in the Auto Roundup. Awards are often used for advertising and marketing to showcase manufacturer achievements in Texas and beyond.
For 2022, the Auto Roundup was hosted at the Texas Motor Speedway, and members were divided into two groups, each for a one-day event that lasts from 8 AM CT to 5 PM CT. Participants who lived outside of the Dallas/Ft. Worth were registered for Monday and local participants drove on Tuesday.
sunday - Wave 1
MONDAY - Wave 1
Monday night - Wave 2
TUESDAY - Wave 2
To Be Determined
VP of EVENTS
Benefit of Sponsorship With the Texas Auto Writers Association
Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.
TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor
Texas Auto Writers Board Members