Join us for the Annual
Texas Auto Roundup

This year your Auto Roundup registration includes overnight accommodations, welcome dinner, along with breakfast and lunch on the drive day.

The Texas Auto Writers signature spring driving event, the Auto Roundup, is a great opportunity for both TAWA members and automakers. It provides members an opportunity to drive automakers’ latest vehicles that they may not otherwise get a chance to drive; and in return, the automakers will get journalists’ thoughts, impressions, and evaluations about their drives which journalists also share through social media posts or articles.

Manufacturers are evaluated thoroughly for coveted TAWA awards as voted on by the TAWA journalist members that participate in the Auto Roundup. Awards are often used for advertising and marketing to showcase manufacturer achievements in Texas and beyond.

Journalist Registration

OEM Member Registration

Vehicle Registration 

Where:

The Bevy Hotel
101 Herff Road
Boerne, TX 78006

When:

Thursday, March 5 - Friday March 6, 2026

Cost:

$100 per person, through February 19th

$150 per person, Feb 19 - March 4

Cost Includes:

Hotel Room ($153 normal rate)

Dinner, Breakfast, and Lunch

Drive Day Activities

Tentative Schedule*: 

Thursday, March 5

5-6 pm Cocktail Hour

6-8 pm Welcome Dinner

Friday, March 6

7-8 am Breakfast Buffet and Mandatory Safety Meeting

8 am-12 pm Morning Drive

12-1 pm Lunch Break 

1-5 pm Driving Resumes

*Schedule is subject to change

HOTEL RESERVATIONS

No need to book a room, your registration covers a room reservation for Thursday night March 5, 2026. If you wish to add on, that can be done directly through the hotel at the TAWA rate.

Special Thanks to our Partners

Lunch Provided by

WiFi Provided by

Sponsorship Opportunities

Presenting Partner $8,000

(1 of 1 available)

• Named as Presenting Partner on all Texas Auto Roundup and promotional materials
• Banner advertisement on the TAWA website
• Mentioned any time the Texas Auto Roundup is mentioned on social media, radio, TV, or email newsletter
• Logo on event signage at Texas Auto Roundup registration and event entrance
• Logo on participant tote bag and opportunity to contribute a featured print piece or product to the bag
• Top billing on event t-shirts
• Time presenting on the main stage
• VIP table for guests at The welcome dinner, drinks, and shirts 

Meal Partner $3,000

(2 of 3 available)

Welcome Dinner or Breakfast Available

• Named as Meal Partner on Texas Auto Roundup promotional materials and website
• Mentioned on social media and email newsletter
• Opportunity to contribute a featured print piece or product to go inside the registration tote bags
• Logo on event t-shirts
• Logo on event signage at Texas Auto Roundup breakfast or lunch
• Time presenting from the stage during the welcome dinner, breakfast, or lunch

 Cocktail Hour Partner $2,000

(1 of 1 available)

• Named as Cocktail Hour Sponsor. on promotional materials and the website
• Mentioned on social media and email newsletter
• Opportunity to contribute a featured print piece or product to go inside the registration tote bags
• Listed on event t-shirts

Lanyard Partner $500

(1 of 1 available)

• Named as a partner on the Texas Auto Roundup promotional materials and website
• Branding on participant’s lanyards

Documentation Partner $500

(1 of 1 available)

• Named as a partner on the Texas Auto Roundup promotional materials and website
• Sponsor of our team members checking vehicles in/out of the drive route.
• Branded materials can be given to the two employees and a branded tent over the checkout spot that each driver needs to pass by.
   
  Please reach out for any additional partnership opportunities.