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Toyota North America Previews the 2024 Grand Highlander for Media Members of the Texas Auto Writers Association

Monday, November 06, 2023 5:14 PM | Teia Collier (Administrator)

Texas Auto Writers Association (TAWA) members joined the team at Toyota Gulf States for an intimate preview and test drive of the 2024 Grand Highlander in Houston, Texas.

While there, TAWA members partook in a full product briefing of the 2024 Toyota Grand Highlander with exclusive test drives of the all-new Prius, the Prius Prime, the all-electric bZ4X and the new Crown. These offers stand tall as representatives of Toyota's strategic and steady progress toward "beyond zero" carbon neutrality in manufacturing and production. 

Members also toured the Houston-area facilities at Toyota North America and test drove each of the three powertrains of the all-new Grand Highlander. Designed to provide a well-balanced, efficient experience across all-three grades, the Grand Highlander proved it is a long haul, three-row SUV worth waiting for.

Available as a 2.L Turbo Gas engine, a 2.5L Hybrid and the performance-minded 2.4L 4-cylinder Hybrid Max, there is an option for every buyer seeking a vehicle that fits their budget and size-wise between the award-winning Sequoia and the beloved classic Highlander. In the first-ever Grand Highlander, drivers will have the benefit of three terrain-specific drive modes for more on and off-road capability as well as a generous suite of safety and support features. All combined, regardless of grade, the 2024 Grand Highlander is an impressive package suited to wherever the road takes you.

"We would like to thank Toyota for granting our members time and space to experience the first-ever Grand Highlander and the other forward-thinking vehicles from Toyota. They are important steps along the road to carbon neutrality and still meeting the needs of our readers." said Teia Collier, President, Texas Auto Writers Association.

For more information on the 2024 Toyota Grand Highlander, visit here.

About Toyota:

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 22 electrified options. 

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.ToyotaNewsroom.com.

About TAWA:

Founded in 1987, the Texas Auto Writers Association has grown to become one of the most recognized and reputable automotive media organizations in the industry. TAWA’s mission is to promote quality and accuracy in automotive content creation and to disseminate information about the automotive industry through news-related print, online and broadcast media. 



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